New marketing plans for the Scarborough Hockey Association

Members of the Scarborough Hockey Association have come up with a few marketing strategies to involve the public in hockey.

According to SHA director Wayne Erison, the first step to create awareness is to have volunteers and give them small jobs.

“We need to recruit people who believe in hockey in Scarborough,” Erison said. “More things will get done when people have smaller jobs as opposed to one big one.”

These volunteers will be going around the community to places such as the YMCA, Boys and Girls Club of East Scarborough, and Malvern.

Other plans include hiring a media representative to speak and represent the SHA, developing a mentorship program to improve kids’ hockey skills, and educating them about the game.

“It’s more than just a game,” Erison said. “When these kids play together, they not only improve their hockey skills, but they also build friendships and leadership.”

SHA coaches and parents have been asking for more marketing.

“Just putting up posters around the community would be helpful,” says Stephen Seki, whose daughter plays for the Scarborough Sabres. “People who generally like the sport will be able to find leagues themselves. But if we market the SHA more, we can get more people, who don’t know much about the sport, interested in it.”

The marketing plans will be proposed by members of the SHA to a public meeting at Scarborough Village Arena on Dec. 3, A.

A formal meeting of executive members will be held Dec. 5 to vote for the new SHA president.