We-Vibe in demand: Canadian-designed sex toy Valentine’s Day treat

A Canadian-designed couple’s sex toy is a bestseller for Valentine’s Day, according to a Scarborough sex shop.

We-Vibe II is a rechargeable vibrator made from medical-grade silicon. It is also waterproof and comes with nine different speeds. Once charged, We-Vibe II runs for two hours.

“It is super quiet, very discreet and comes in three colours,” said Amanda Bradley, manager of Stag Shop on Progress Avenue. “It’s definitely the go-to toy right now for Valentine’s Day.”

Bradley said the toy is so popular that people don’t complain about its $100 cost, a higher-than-average price for vibrators.

How couples can use the wireless toy, though, can be a mystery at a first glance.

We-Vibe II is about 3.25 inches long and 1 inch wide. Its flexible C-shape bends into an L-shape, with both ends vibrating simultaneously when turned on.  It works on parts of the female anatomy while leaving room for male, uh, input at the same time.

It was invented when Ottawa engineer Bruce Murison “wondered why there wasn’t a massager that could just slide in between a couple while they made love,” the We-Vibe II website says.

Murison and his wife Melody then took it upon themselves to make the eco-friendly toy a reality, the story goes.

Other popular items in stores for Valentine’s Day are massage oils, edible lubricants, couple’s games and rose petals.

“We go a little more romantic around Valentine’s Day,” said Chayene Dane, an employee at Cupid Boutique on Kingston Road at Lawrence Avenue.  “The rest of the year is kinky.”

At Cupid Boutique, a remote-controlled underwear vibrator is also one of the recommended items for Valentine’s Day.

Both adult boutique employees said men visit their stores more often than women.

“We keep track,” Dane said.

But the age demographic of customers varies from newlyweds to retired couples, she added

While some customers know exactly what they’re looking for, employees say most others ask for suggestions.

“You’ve got to be able to read your customers right off the bat,” Dane said.

“And if somebody is intimidated, you give them their space and try to lighten the mood by cracking a joke.”

Bradely, who describes her job as “absolutely fantastic,” asks customers not to be shy when they visit.

“Gone are the days you had to duck your head in when you walk into an adult boutique,” she said.

We-Vibe II can also be purchased online.

Observer Radio News: What kind of Valentine’s Day gift truly hits the G-spot?

A Canadian-designed couple’s sex toy is a bestseller in Scarborough.

Our reporter Yamri Taddese has more.

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