Heritage Funeral Centre
50 Overlea Blvd.

Does it matter who sells you a pre-arranged funeral?

One industry insider thinks it does.

Glen Day Heritage Funeral Centre
Glen Day
Heritage Funeral Centre (Theresa Spohn/Toronto Observer)

Arranging a funeral is never easy and most funeral homes offer similar services but can there be a difference if you are dealing with an independent business versus a large corporation?

Glen Day thinks so.  He is the executive director of the family-run Heritage Funeral Centre at 50 Overlea Ave. and grew up in the family business.

Glen Day discusses the merits of small firms and their service levels

Day is leery of competitors like Service Corporation International (SCI) of Houston Texas who increase the final funeral bill by including extra expenses like aftercare (assistance with CPP, legal matters and bills) to create an opportunity to sell a funeral package to the surviving spouse.

“They want everyone to buy these packages,” he said. “We include CPP but SCI wants people to sign up for a pre-arranged funeral.”

Rob Villeneuve Trull Funeral Home and Cremation Centre
Rob Villeneuve
Trull Funeral Home and Cremation Centre (Theresa Spohn/Toronto Observer)

Robert Villeneuve, General Manager of Service Corporation Canada and studied at Humber College. He works out of the Trull Funeral Home at 1111 Danforth, among other SCI locations in Toronto.  He discussed the merits of a pre-arranged funeral.

“Our goal  is for everyone who suffers a death and hasn’t made any arrangements to at least give some thought to what they want to do,” he said.

Villeneuve noted SCI’s pre-arranged funerals also have national transferability.

Rob Villeneuve discusses the benefit of SCI’s service

“We are able to transfer their pre-arrangements to our sister funeral home at no cost with the same level of service,” he said.

SCI is the largest provider of funeral services in North America and owns 250 funeral homes across Canada said Villeneuve.

He said the SCI funeral directors are not on commission.  SCI prefers that funeral directors who are arranging funeral services to maintain that focus. Villeneuve noted SCI’s family service counselors who assist families to prepare for death receive a salary and have their own bonus structure.

Two funeral homes

“There are always bonuses to be successful for helping families,” he said.

One comment:

  1. The Funeral Home my wife’s family has dealt with for generations is part of a syndicate of funeral service professionals, Dignity Memorial or SCi?, never passed along a charge for doing paperwork to settle matters with CPP or any other government forms, in fact we were astonished by the level of service we were given without any pressure or sales tactics by the nice gentlemen at Trull on the Danforth, sometimes being part of a bigger company allows a business to provide more for less, many small businesses just can’t keep the same level of service anymore

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