As winter looms, Toronto launches new push for road safety

Thirty pedestrians have died so far in 2013

The city of Toronto recently launched  new traffic safety campaign, just as the end of daylight saving time ushers in darker days and winter driving conditions.

The campaign, featuring ads on TTC vehicles with the slogan ‘Stay Alert – Stay Safe’, aims to educate the drivers, pedestrians, motorists and cyclists, to use extra caution as the days get shorter and road conditions get worse.

In a press release, the chair of the Public Works and Infrastructure Committee, Councillor Denzil Minnan-Wong (Ward 34 Don Valley East), said “the best way to keep our streets safe is for everyone to be aware of each other at all times – and this advertising campaign reminds people to do that.”

So far this year, there have been 30 fatal vehicle/pedestrian deaths, up from 18 at the same time last year.

And, says Constable Clinton Stibbe, Toronto Police traffic media officer, statistics indicate that from early September to mid-December, the incidence of collisions tends to rise.

Stibbe explains the number of cyclists using Toronto roads decreases as winter driving misery sets in, with many cyclists either resume driving their cars or rely on public transportation.

Another factor is darker days with reduced visibility; Const. Stibbe urges pedestrians and cyclists to wear brighter, reflective clothing and take extra caution when crossing roads.

“All road users have to pay attention to what they do on a daily basis,” said Stibbe. “If you’re more cautious about what you do you’re less likely to be involved in a collision.”

For more commuter safety tips for the winter months, visit:

About this article

By: Sola DaSilva
Posted: Nov 3 2013 7:13 pm
Filed under: Community News