Elizabeth Hurley promotes #BCAStrength campaign in Toronto

Actress visited Hudson's Bay Company flagship to advocate for breast cancer research

Elizabeth Hurley at Toronto's Hudson's Bay Company on Sept. 29.  Christine Hogg

Actress Elizabeth Hurley attended a private breakfast at the Hudson’s Bay Company on Queen Street West in Toronto early Monday morning.

Hurley stopped by the company’s flagship store to thank employees of Estee Lauder and Clinique for their work in raising funds for breast cancer research.

“You are the people that get to touch and speak to men and women who can make a difference,” Hurley said to the crowd of Clinique and Estee Lauder employees, who were draped in pink scarves. “You are right out there, every single day interacting with people.”

Since 1995, Hurley has been the spokesmodel for the cosmetic brand Estee Lauder. The cause has been near and dear to her heart since her grandmother died in 1992 at the age of 75 after finding a lump on her breast.

October is Breast Cancer Awareness Month. Hurley urged those in attendance to spread the word, and share their own stories of hope, survival and strength by taking to social media using the hashtag #BCAStrength.

She also urged the crowd to upload their video stories to the website bcacampaign.com.

“If you visit our website you will see some wonderful videos of people,” Hurley said. “It’s not only about the people who’ve had breast cancer. It’s about the people who help them through their treatment, and we hear their stories. People appreciate it so much when you do that.”

About this article

By: Christine Hogg
Copy editor: Erin Sandel
Posted: Oct 1 2014 11:47 am
Filed under: Science & Health