Bell Let’s Talk Day is an opportunity for Canadians to discuss mental health and the stigma associated with it.
Bell is donating five cents for every call, text, Facebook share and tweet using #BellLetsTalk on Jan.27.
Canadian Olympian and spokesperson Clara Hughes always looks forward to the day.
Bell Let’s Talk Day is when “we spike the conversation about mental health to keep us moving past the stigma toward acceptance and action,” Hughes said in a Bell press release.
This is the sixth annual Bell Let’s Talk Day. According to a 2015 Nielson survey, 81 per cent of Canadians were more aware of mental health issues than five years ago.
Prime Minister Justin Trudeau tweeted out his support.
It’s #BellLetsTalk day! Let’s work to end the stigma around mental illness. RT this to donate 5¢ to Canadian mental health programs.
— Justin Trudeau (@JustinTrudeau) January 27, 2016