Centennial course helps first-time businesses

An expert in starting up a business, says most prospective business owners need to start with a question directed at themselves.

The Story Arts Centre at the East York campus of Centennial College will stage a workshop called The Accelerating Entrepreneurs and Leaders (ACCEL) program on Sept. 28. One of the ACCEL business coaches, David Cowdery, believes the whole process starts by asking a key question.

“I ask them all the same question, ‘When was the last time you bought or paid for the thing you are about to do?’” he said. “If they say, ‘Never,’ then we need to think about it.”