Adam Giambrone

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Candidates dress and speak to relate to voters

When Doug Ford launched his mayoral campaign two weeks ago, he wasn’t wearing the Armani suit he often wears at Toronto council meetings. Instead, he’d chosen a gingham button-down shirt with his sleeves rolled up. Adam Giambrone, former Toronto councillor says it’s smart politicking. “You often notice more established politicians will put on more comfortable shoes and wear khakis, not jeans,” Giambrone said. “Frankly it works to a poorer socio-economic environment than it would in Rosedale.”

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Guy-next-door personality pushes Ford to top of polls, expert says

Like Mel Lastman before him, Rob Ford’s supporters are attracted to his no-nonsense personality, a public relations expert says.
Despite watching his name being dragged through the mud due to public indiscretions — among them a 1999 DUI charge and allegations he assaulted and uttered a death threat against his wife — Rob Ford is still the frontrunner in the race to become Toronto’s next mayor.