breast cancer

Quick breast cancer diagnosis now available at Sunnybrook Health Sciences Centre

Canada’s largest breast cancer centre opened at Sunnybrook Health Sciences Centre Thursday. The Louise Temerty Breast Cancer Centre is located on the sixth floor of M-Wing at the Toronto hospital’s Bayview Avenue location. The 28,000 square foot facility offers patients specialty clinics and unique programs with the latest technology and imaging.

With technologies such as the Marion C. Soloway Breast Rapid Diagnostic Unit, patients can receive rapid assessment and next-day diagnosis.

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Shock advertising sometimes necessary, expert says

Women walked topless in public in Toronto recently; they were advertising the need for greater awareness of breast cancer. Joy Thorne-Enright, co-ordinator of Centennial College’s advertising program, says charities and corporations are more likely to use these kinds of in-your-face images to capture attention.