U of T Scarborough

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Candidates dress and speak to relate to voters

When Doug Ford launched his mayoral campaign two weeks ago, he wasn’t wearing the Armani suit he often wears at Toronto council meetings. Instead, he’d chosen a gingham button-down shirt with his sleeves rolled up. Adam Giambrone, former Toronto councillor says it’s smart politicking. “You often notice more established politicians will put on more comfortable shoes and wear khakis, not jeans,” Giambrone said. “Frankly it works to a poorer socio-economic environment than it would in Rosedale.”